The Sign Show Target Audience
In its first outing in 2017, The Sign Show was praised for its high-quality of focused visitors that came to do deals, buy equipment, and source new suppliers for signmaking materials, trade services, consumables, lighting technology, and software. Its database of 10,648 sign industry professionals are targeted using a system based on three core pillars . The first is that The Sign Show spends more than £500,000 on a comprehensive multi-channel marketing strategy and educational content. The second is that a dedicated team of six experienced staff draw on this activity and individually speak to every single contact on its data-base. The third, final, and most important pillar is using the considerable resources of leading trade title SignLink to reach out to its readers, in addition to the support from the exhibition’s media partners and supporters.