Chris Bailey, managing director of Quality Print Services (QPS), has hailed the introduction of The Sign Show, saying a “targeted” event presents the “perfect opportunity” to exhibitors to speak with professionals from across the industry.
QPS recently signed up to exhibit at The Print Show, the leading print industry event that will be co-located with The Sign Show for the first time this year. Both events will take place from 23-25 September at the NEC in Birmingham.
The focus for The Sign Show will be to address the needs of the signage market, providing the tools and solutions sign companies need to succeed. Meanwhile, co-location with The Print Show means visitors with interest in both sectors will be able to explore innovations across both events.
Recognising the targeted nature of the new event, QPS will now be able to connect with customers not only in print, but also with those that have a focus on signage.
“However hard one works; it is often difficult to reach the right people at the right time,” Bailey said. “A targeted trade show works well to bring everyone together, with equipment and live demonstrations.
“The Sign Show will attract visitors that are seeking solutions and in the market to invest in the right equipment. This makes the Sign Show the perfect opportunity to talk to people that may be difficult to reach with online or more conventional marketing.
“The event will also draw a wide range of similar exhibitors, which works well to concentrate visitor interest ensuring that those visiting The Sign Show are there for a purpose.”
While both events are still some way off, Bailey offers a sneak peek at what attendees can expect from QPS this September. As the UK Nazdar Digital Ink distributor, visitors will be able to learn more about the latest offerings in this range.
Alongside this, QPS will be displaying a selection of UV printers from the extensive ColorJet Group UV range.
“Roland printers have always figured strongly for QPS over many years, and we will certainly have selected printers available to view,” Baily said.
