The Sign Show is delighted to announce that Make it Happen Signage Consultancy will be running specialist workshops pre-show and on each day of the event this year.
Taking place for the first time from 23rd to 25th September in Hall 3 of Birmingham’s NEC, The Sign Show will welcome visitors from across the market, for three days, dedicated to the UK sign-making industry.
As part of a commitment to educate and inform visitors to help them grow their business, The Sign Show will be working in partnership with internationally respected Make it Happen Signage Consultancy to deliver added value for attendees.
Beginning the day before, The Sign Show opens its doors for the first time, Sam Armstrong, Founder and CEO of Make it Happen, will run daily workshops, each tailored to support signage companies. All sessions will take place in a dedicated space, conveniently located just outside Hall 3.
Sam hosts these hugely popular sessions at locations and industry events around the world, including the ISA Sign Expo in the US, and will be bringing this expert advice and guidance to the inaugural edition of The Sign Show.
The series begins on 22nd September – the final day of build-up for The Sign Show – with a full-day Signage Bootcamp, covering a huge range of flat cut, fabricated and illuminated signage. Specialist, half-day workshops will then run each day of The Sign Show, allowing visitors to attend the session and still have plenty of time to experience and enjoy the exhibition.
Make it Happen workshops at The Sign Show 2025:
- PRE-SHOW 22nd September – Full day Signage Bootcamp – new products, materials, techniques, great ideas and advice – there is something for everyone!
- 23rd September – Half day Illuminated Bootcamp (part of the full day Signage Bootcamp) – a focused session of illuminated signs, with some eye-opening takes on efficiencies, what works and what doesn’t!
- 24th September – Half day Frontline Bootcamps – All about selling, this applies to everyone in the sign and print industries that is client-facing or communicating.
- 25th September – Half day First Drill – Exclusively for new starters, this session is specifically designed to help them to hit the ground running, along with your ROI.
Huge benefits for visitors
“The Make it Happen Bootcamps have been a huge success, running as regular monthly workshops in the UK for the past eight years,” Sam said.
“In 2022, we expanded Make it Happen to the US and as part of the launch, we attended the ISA Expo in Vegas, running our Bootcamps as part of the wider educational program at the Expo. The take up was better than we could have ever imagined, with all workshops sold out and phenomenal feedback from the delegates.”
“We see the new Sign Show as a fantastic opportunity to include education as a draw and benefits for attendees!”
Share ideas and gain experience
Sam has been a supporter of The Sign Show since the event was announced last year, acting as one of the exhibition’s ‘Fantastic Four’ alongside BSGA chairman Craig Brown, FESPA UK managing director Suzi Ward, and Eye on Display editor Jack Gocher.
“The Sign Show will offer an opportunity for people in the industry to get together to share ideas and concepts to encourage continued development and growth,” Sam said. “When we share ideas and interact with fellow peers, we elevate our knowledge and gain experience that only applies in this kind of open forum.”
“The addition of education as part of the program adds to the benefits available to attendees and provides another reason to attend the event!”
Chris Davies, event director of The Sign Show, added: “This is a huge coup for The Sign Show. Sam and the Make it Happen Signage Consultancy are well known for their workshops not only here in the UK but also around the world.
“We’re delighted to welcome them to The Sign Show for our debut event and truly believe this will be the perfect accompaniment for anyone visiting the event to pick up new ideas on how they can grow their business.”
Workshops are expected to fill up fast, so book early to avoid disappointment. Anyone interested in attending can book direct through Make it Happen:
Email – team@makeih.co.uk
Phone – 01162 582 513
