Why Exhibit?

We ensure you can connect with brand new prospects that range from the very biggest national sign franchise networks and sign-makers to independent print, design, and marketing businesses. Your investment in the show is in very safe hands, as Link Exhibitions annually spends more than £500,000 on marketing to its database of 10,648 contacts that span the graphic arts and visual communications sectors. This includes ten national personalised printed direct mail campaigns, telemarketing, digital advertising, social media campaigns, visitor attractions, and educational content. The objective: To deliver our exhibitors new high-quality prospects and enable both short-term raw sales and long-term company growth.

Who visits the show?

The Sign Show 2017 attracted thousands of high-quality visitors. Click below to view the profiles of the businesses that attended.

What are the costs?

We work very hard to run an affordable show model that ensures you do not have an ROI mountain to climb before you have even begun.


The Sign Show 2017 spent more than £500,000 on print advertising, content creation, ten national personalised printed direct mail campaigns, tele-marketing, digital advertising, social media campaigns, visitor attractions, and educational content. The objective: To deliver our exhibitors new high-quality prospects and enable growth.


Being able to demonstrate your technology, products, and services first hand is the most powerful sales tool there is. You know why your an amazing company, and there is simply no more effective way than face-to-face interaction to convey that message and your genuine passion for the products you sell and the positive impact they can make.


The Sign Show has widely been praised for its high quality of visitors.  It offers so much in terms of value-added content and exhibitor variety that it is se to become the annual site where thousands of sign-makers decide on their next investment and source new suppliers. Getting in front of them gives you the chance to win that sale.

Delivering you tangible ROI

Now on its 2nd edition, The Sign Show has continued to exceed expectations . These results are built on three core pillars. The first is that it spends more than £500,000 on a comprehensive multi-channel marketing strategy and educational content. The second is that a dedicated team of six experienced staff draw on this activity and individually contact its 10,600+ strong data-base. The third, final, and most important pillar is drawing together the UK sign industries community of entrepreneurial and hard-working businesses under one roof—creating an economic kick-starter for the sector.

“Being here with our competitors, we all know each other, but it works. We are promoting the services that we offer and it has been worth exhibiting”

Alan Hill, Signfab UK

“We love meeting and chatting with people at the show. Our tools are built in-house and if we can make it, we do it. We see many people discover more to a range of products than they were aware of.”

Julia Hughes, Sign Making Tools

“Everyone we spoke to was a potential new customer for us, which is great.”

Anthony Lowe, The Sign Group