Absolute commitment to the signage industry
Upon its launch, The Sign Show will be the only event entirely dedicated to the UK signage and display industry. The show will focus on providing the tools and solutions that UK sign-makers and related businesses need to succeed in the modern market.
The Sign Show will appeal to an audience encompassing all areas of the signage and display sectors. From signwriting, engraving, vinyl wrapping, to sign fabrication and traditional neon, the event will seek to address each core segment of our far-reaching industry.
Created by the same organisers behind hugely successful print industry event The Print Show, as well as the team that produces leading industry title SignLink, The Sign Show very much has sign-making at its heart, with our team sharing the industry’s strong passion for this craft.
What makes The Sign Show unique is that, unlike other events in this space, the exhibition will predominately focus on traditional signage. There will, however, be some reference to wide-format print, with its co-location with The Print Show. This means those exhibitors with interests in both the printed and non-printed signage markets will benefit from an audience that also crosses over into each sector, helping maximise their presence at the event.
Support from leading industry publication
We understand that exhibitors are looking for the best return on their investment in a stand at The Sign Show. For this reason, we are committed to running comprehensive and far-reaching marketing campaigns that leave no stone unturned, with the aim of drawing as many industry members to the event as possible.
The Sign Show draws on its unique relationship with leading industry title SignLink to raise awareness of the show and promote the event to visitors. SignLink, which is published by Link Publishing, the sister company of show organiser Link Exhibitions, has a bi-monthly readership of more than 10,000 industry professionals.
The printed magazine remains the core platform for SignLink. However, with further support from the SignLink website, online video coverage through Sign7 and a heavy social media presence across all major platforms, this ensures the message of The Sign Show reaches even more of the UK industry.
To put it simply, those companies that exhibit can be safe in the knowledge that the event is being marketed to their core target audience.
Meet
The Sign Show is the only opportunity to meet and connect with companies from all corners of the signage market. Exhibiting at the event offers companies of all shapes and sizes a highly cost-effective opportunity to join with peers and demonstrate your latest solutions to the market.
Show
Browsing new materials and solutions online only gets customers so far; simply put, nothing beats the experience of seeing products first-hand and being able to discuss these offerings with experts. For this reason, The Sign Show is the ideal platform to showcase new solutions to an audience that is genuinely interested in what they have to say.
Sell
Selling over the phone or online is much trickier than doing so in person. By meeting with new and existing customers face-to-face at The Sign Show, you can show them first-hand the benefits of your latest products and how these solutions can help their business grow.
Overall Attendance
The Sign Show is dedicated to transparency when it comes to visitor type and attendance numbers. We are entirely open with our data and operate to strict guidelines in terms of reporting the number and types of people we welcome through the door.
After our debut show in 2025, we will publish a full breakdown of visitors, including accurate numbers and demographics on the type of people and companies that attended the event.
The sign Show 2025
NEC Birmingham, UK • Hall 3 | September 23-25, 2025